Tips To Get Your Fundraiser Off On The Right Foot
Depending on the reason behind your fundraising campaign, you have to devise a strategy to approach the campaign so that you start out on the right foot. On the one hand it might require very little on your part, while in some cases it might seem as if you have to do everything yourself. It all depends on your target community and of course how well you are communicating your intentions to your donors and potential donors, as well as to your team. This being the clichéd advice given time and time again, it must also be mentioned that you should adapt your approach to accommodate the needs of your organization and community.
School fundraisers are by far the easiest. You have a community which directly benefits from your efforts. This in itself motivates your students, who are the beneficiaries, as well as their parents, who are also beneficiaries, as they will have to foot the bill for things like sports uniforms out of their own pocket if your fundraiser is not successful. It is not necessary for you to conduct an external event or anything expensive to solicit sponsors. Send the parents and children out to canvas local businesses asking for their support, and among your student body you are sure to have business owners as parents.
While this will almost always be the case for school fundraisers, if you have a cause or if you are working on a community fundraiser, you might find it a bit more difficult to secure donors. (After all, nearly every local business will have some tie to the schools in that area, whether a child in the school, a niece or nephew or perhaps they themselves are alumni of the school.) This is different from school fundraiser in many ways. One of the primary differences that you will notice is the need to more aggressively market your fundraiser if you are working on a community fundraiser. (You will not have the built in benefit of parents needing to save money, and therefore being more proactive.) You will need to show donors and potential donors the benefit of participating in your fundraiser. The most important, and also the toughest job, is to get noticed. You must strive to reach the eyes and ears of everyone in your community. Eye-catching outdoor campaigns are the norm. Think of the typical summer car wash, or bake sale that goes on around school start up times.
Arm your fundraiser with a battle cry or in your case a catchy tag line or slogan that will make you stand out from the crowd. You should inspire your potential donors in a way that calls to their generous nature. This is a very important aspect of efficient fundraising. Obtaining new donors is no less important than maintaining tried and true donors.
Perhaps you can approach an influential person from the community asking them to voice their support for your campaign. Religious and political leaders have enormous potential and charisma to attract a large following. You can make use of their influential prowess by asking them to join your team.
Grabbing the attention of people and convincing them of the worthiness of your cause is the ultimate aim. Pastors and politicians are great at this (after all, they do it on a daily basis). They can explain the necessity and the benefits of your campaign. It gives a touch of authenticity and approval to your campaign that is irresistible! It also opens up your potential donor base to include all of the people that these leaders come in contact with.
By making use of Phoneraiser you can provide a valuable and a highly justified reason for your contributors to support your cause. Environmental awareness has become a high priority for many people. This is the right time to make the best use of Phoneraiser for your fundraising campaigns.
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