How To Write Effective Fundraising E-Mails and Letters?
There are very few areas of society that can boast of being left unscathed by recession and subsidy cuts from government. If your organization is in need of funds, it’s only natural that you start thinking about fundraising campaigns! Schools are worst hit by the financial depression because of the lack of funds. Phoneraiser offers you a quick and smooth way to accrue funds for your cause.
If you are planning to use phone raiser you must of course have thought about how to obtain a substantial number of used mobile phones or PDAs in a short period of time. Fundraising letters and emails are a great idea if implemented with the right technique. Here are a few tips to ensure that you get the maximum result out of the efforts that you expend towards your initiative.
Being clear with the W’s and H!
Before you begin writing your fundraising Email or Letter, you must be certain that you can answer the ‘all important’ questions that people would ask you if you confront them with a fundraiser leaflet. You must clearly define your cause. The contributor or the potential contributor should understand the rationale behind your fundraising campaign. They should be made to appreciate the cause behind the campaign.
Promptly after mentioning a convincing and honest answer to the ‘what’ question, you must brace yourself to answer the ‘When’ question. Be sure to state the deadlines clearly that you have in mind. If your initiative requires immediate response, you must be able to communicate the urgency of the situation through your writing. Finally, be clear to mention ‘How’ they are expected to contribute towards your campaign. This should include the mode of communication and also the fact that you are expecting used mobile phones and PDAS!
Tone and style
Your letter should neither be a demand nor should it ooze flattery. Keep your tone casual but sincere. Use phrases to convey that you are requesting and not demanding them to contribute. Your style should bring out the dedication and the value that you attach to the cause. Remember that being flippant or writing exaggerated letters could be off-putting to someone that is asked to donate. How are they expected to trust that you will do good with their money or donations if you don’t seem to take your cause seriously yourself?
Make the Contribution count
It is also important that you acknowledge the donation. Let the potential contributor know that you are intending to acknowledge their efforts. It could be something like displaying their name in a list of donors in a notice board.
Explain the benefits
The best way to convince a potential contributor is to show the benefit that the community gains from the contribution. If the benefactor’s actions could only passively benefit the target community, make sure you clearly explain the role the contributor plays towards supporting the community.
Pointing out that your efforts help the environment is a great way to ‘kick start’ your fundraiser campaign letter!
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