Posted: Thursday, September 2, 2010
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Phoneraiser.com is an excellent way to raise money for a cause, organization or event. It is very effective and relatively easy to setup, plan, and execute. Phoneraiser.com has even made it easy to market your fundraiser, as well. With free, customizable templates you can advertise your fundraiser in more places (and in less time) and increase interest, maximize donations, and expand the area reached by your advertising.
With the free templates, you’ll be able to advertise in any number of ways. You can:
Send letters to schools, neighborhoods or businesses. Depending on the cause you’re trying to raise money for, it may be more appropriate to send letters to one, two, or even to all three. You can send school letters with your children and have them give them to all their friends and classmates to take home to their parents (make sure you have permission from the principal first). For neighborhood letters, you can either hand deliver the letters or send them regular mail for an extra special touch. For businesses, it’s probably most appropriate to reach out to them and ask for the right contact person and then send them a letter in the mail.
Post flyers in the areas where you’re going to hold your fundraiser. Put them in your school, church, local stores, and other businesses. (Again, make sure you have permission before posting any flyers.) Have other parents or co-workers take flyers to post at their jobs or places of worship or local businesses to expand the number of people who will see your advertisements.
Issue press releases to all local newspapers and other media outlets explaining your cause, your goals, and how close you are to reaching that goal. Update those press releases throughout the fundraising period. (Don’t mass mail, as these will typically be ignored. Find the appropriate contact at each publication and send to his or her attention.)
Send emails to slightly distant friends and family and ask them to set up donation boxes where they work, shop or go to services. Alternatively ask them to simply spread the word about where your current boxes are or will be located.
Partner with local businesses to make sure your donation or drop off boxes are in areas that are consistently and heavily traveled. Restaurants, stores, movie theaters, churches, schools, video stores, and any other kind of business with walk in (and repeat) customers are excellent choices for a donation box. Have your child’s teachers or their friend’s parents ask where they work or go to church if it would be okay for you to put a donation box on their site. In essence, use your network.
Advertising is often the most overlooked element of a successful fundraiser. It may be that fundraiser organizers are unsure of how to advertise or it may be that they are simply unaware of how important marketing really is. Regardless, with Phoneraiser.com’s free templates, marketing is much easier and much more effective.